BlackBerry
15If you asked every human on the planet for a tech company with a fruity name you would get one answer – Apple - such is the global dominance of the brand.
But it wasn’t always that way, with a Canadian company making waves with their revolutionary handset that got thumbs clicking.
1996 and best friends Mike (Jay Baruchel) and Doug (Matt Johnson) have the biggest pitch of their lives, with a senior member of a tech company. Unfortunately for them, it doesn’t go too well, with the person they’ve come to see, Jim (Glenn Howerton), on the distracted side. So they go back to their offices, with their idea for a new hand set, to their awaiting team.
Not long after however, and Jim finds himself at their offices, making them the kind of offer they can’t refuse. And before you know it, Jim is part of the team, really pushing them forward to make this revolutionary phone work.
In fact with Jim on board, it looks likes nothing can get in the way of their success. Of course they have no idea what awaits them down the line with what a certain Steve Jobs has in his hand...
We’ve had a number of tech based films over the years, which is only understandable when you consider the impact it has had on society as a whole, with films such as David Fincher’s 2010 The social Network and Danny Boyles’ 2015 Steve Jobs, and even the more recent Tetris.
Actor and director Matt Johnson’s film however, about the rise and fall of the BlackBerry, has more in common with TV shows such as Halt and Catch Fire and Silicon Valley, with a savvy mix of comedy and drama from both.
It should be said that it’s a film that would have a budget nowhere near in the realm of those big Hollywood films, so that sense of period could have been an issue, but you wouldn’t know it to look at it. Johnson is smart enough to use some iconic tracks from the era, which do a lot of the heavy lifting in terms of setting the scene.
He also does well playing the well-meaning sidekick to Baruchel’s Mike, who is the true brains of the outfit.
It’s almost easy to forget how influential the Blackberry was when it was first released, as it quickly became a social phenomenon. But it’s also a cautionary tale of how quickly the world of tech moves, and if you’re not careful, how suddenly you can be left in the shadows of the latest piece of must-have tech.
There will of course be a generation or two that just won’t get it, having been totally weaned on swiping screens, but for those of us who were there, this fun and entertaining film is a welcome flashback to simpler times, when the ability to send texts back and forth was positively space age.
Although the film itself doesn’t quite compare with the likes of The Social Network and Steve Jobs - and considering its independent Canadian roots, how could it? – it’s certainly a welcome addition to the growing tech history genre that pushes all the right buttons, making it ripe for the picking.