So far, the various streaming sites are carving out fairly specific types of films. For instance, Disney, as you would expect, churns out wholesome family fare, whilst Netflix is happy to produce populist material across the board, and yes, even Adam Sandler films.

For the most part, Apple has attempted to take the slightly higher ground, with more cerebral content, that might catch the eye of an awards ceremony or two. That’s about to change however with the release of this silly comedy action flick.

Living a quiet, average life in Buffalo, New York is car salesman Dan (Mark Wahlberg) and his wife Jessica (Michelle Monaghan), and their three children.

It’s an unremarkable existence, which Dan embraces, as he’s a man for a schedule, with no surprises. His wife and children are content, and have simply accepted Dan for the good natured man he is.

But after an incident at a fair, where someone took a picture of Dan and Jessica kissing, their lives changed dramatically. It starts with Dan suddenly wanting to take a road trip to Vegas with his family, completely out of the blue, and more importantly, out of character.

There is a reason for it, which he can’t explain to them right now, but it involves him not only having another life, but another identity, as an assassin for hire, with some old acquaintances now keen to catch up, putting his family in serious danger. So the family soon find themselves on an impromptu road trip, with a fair few surprises waiting for them along the way.

For the most part Simon Cellan Jones has been content with directing for TV, for a wide variety of shows including British dramas Our Friends in the North and Cracker, to US dramas such as Boardwalk Empire and Treme. This action comedy then, is a little out of his wheelhouse.

That’s not to say he does a bad job, he doesn’t overall, but you get the impression that there may well have been someone out there more experienced in this genre for this particular project. The main issue has to be its length, at two hours, it’s excessively long, to the point where you really feel it.

And the story isn’t exactly original, having been done to death many times before, such as the TV show Chuck and various films.

That said, it does have its charm. The casting is strong, with a family that has real chemistry, and Wahlberg’s able to pull off the suburban dad/action hero role to good effect.

It’s very much a comedy action film aimed at the widest audience possible, which isn’t usually Apple’s thing, but there you are. Perhaps Netflix should be flattered.

This then is similar how many feel towards spending time with their own families - small doses are fine, but anything longer and it really takes its toll.